07 April 2022by Will Payne
Turkey will become the destination of choice for budget-conscious travelers in 2022, as consumers feel the financial pinch of increases in the cost of living across Europe.
Turkey’s reputation as an attractive low-cost destination is likely to grow given financial concerns across Europe
According to new statistics from analytics firm GlobalData, in-destination spending is relatively low in Turkey, although the average stay for inbound tourists (9.7 days) is the second longest in Europe in 2021.
Compared to the average inbound spend in destinations such as Spain and Portugal, travelers could, according to GlobalData, potentially save between $230 and $770 per trip if they fly to Turkey instead of those destinations.
More than half (58%) of respondents to the company’s Q3 2021 consumer survey said affordability was the top factor that helped them decide where to vacation.
Craig Bradley, travel and tourism analyst at GlobalData, said Turkey’s position in the market is “likely to strengthen” due to current consumer sentiment.
“Many travelers this year will feel the financial pinch due to the rising cost of living as well as high fuel and energy prices,” he added.
“However, according to several of Europe’s leading tour operators, pent-up demand in the travel industry continues to grow. As a result, tour operators appear to be more confident in Turkey than they have been at any time during the pandemic, with with some tour operators reporting capacity levels similar to 2019.”