Singapore startup joins Unicorn Club after funding led by Qatar Investment Authority


Insider, a Singapore-headquartered B2B software-as-a-service startup, raised $121m in a Series D funding round led by Qatar’s sovereign wealth fund at a $1.2bn valuation. dollars.

Besides the Qatar Investment Authority, Insider’s other investors included 212 Capital Partners in Luxembourg, Bulgarian firm Endeavor Catalyst, Esas Private Equity in Turkey, Menlo Park-based Riverwood Capital, Sequoia Capital and Dubai-based Wamda Capital.

Insider helps marketers connect customer data to their AI-powered marketing engine across messaging channels by predicting future behavior and creating personalized predictions for customers based on their historical data.

“Insider has aggressive global hiring plans and expects to create more than 2,000 jobs over the next four years, with a focus on hiring female engineers to fill hundreds of R&D and product development positions. products,” the company said. Forbes in a report.

The startup counts Estée Lauder, Gap, IKEA, Samsung and Toyota among its customers and has more than 700 employees in 28 countries around the world, according to the release.

Insider was founded in 2012 by Arda Koterin, Hande Cilingir, Mehmet Sinan Toktay, Muharrem Derinkök, Okan Yedibela and Serhat Soyuerel.

In February last year, the startup raised $32 million in a Series C funding round from investors including Endeavor Catalyst, Riverwood Capital, Sequoia Capital India and Wamda Capital.


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