Newspaper circulation exceeds advertisements

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NEW YORK – Last year, for the first time, the newspaper industry made more money from circulation than advertising.

Still, like many other benchmarks noted this week by the Pew Research Center in the first in a series of state of the media reports, that’s not necessarily good news.

Streaming revenue, from people purchasing digital or print subscriptions, reached $ 11.1 billion in 2020, Pew said. The newspaper industry brought in $ 8.8 billion in advertising revenue last year.

In 2006, in the early stages of the Internet gnawing at the industry, newspapers reported $ 49.3 billion in advertising revenue. Broadcast revenues in 2006 were roughly the same as last year.

Pew’s estimate of weekday newspaper circulation, which is complicated by the switch to digital and some different reporting sources, was 24.3 million last year. Twenty years ago it was 57.8 million.

Employment in newspaper newsrooms stood at 74,410 in 2006, the last year this figure increased from the previous year. In 2020, there were 30,820 people in newsrooms.

Last year, the median salary for editors was $ 50,010, $ 2,104 lower than in 2012, Pew said.

Where is the growth? Earlier this year, Edison Research and Triton Digital estimated that 41% of Americans aged 12 and over had listened to a podcast in the past month, up from 9% in 2008.


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