Jennie-O Turkey store shares Thanksgiving 2021 trends and forecast as consumers prepare for the holiday season



  • The majority of those surveyed will attend a virtual Thanksgiving, in addition to an in-person celebration.
  • Forty-two percent said they would also attend a Friendsgiving meeting.

MEAL PREPARATION: Tell Me About Turkey

  • Most consumers start planning their meals for this special holiday in September.
  • Thirty-six percent buy their turkey a week before Thanksgiving.
  • Fifty percent buy their turkeys frozen and 29 percent fresh.
  • While turkey is THE dish of the Marquis, many are intimidated by cooking it because they fear it will become dry and overcooked (49%).
  • The majority plan to cook enough food to have leftovers. Turkey Stuffed peppers, anybody?
  • Most will roast their turkeys (51 percent), with frying coming second (34 percent)

Departure November, 1st, Jennie-O’s consumer engagement experts will be on hand to help reduce the stress of holiday meal planning at the company’s 1-800-TURKEYS hotline, via live chat on the Jennie-O website, and even by SMS “Turkeyat 73876. From tips on preparing and cooking a turkey to side dish recipes and using leftovers, consumers can request real-time assistance via November 28 via the method that suits them best. Also this year, in the days leading up to the Thanksgiving holiday, Jennie-O specialists are available around the clock.

FAMILY & FRIENDS: Let’s eat!

  • Twenty-eight percent of those surveyed plan to eat between four and six pounds of food on Thanksgiving Day.
  • Twenty-seven percent estimate that they will eat seven to ten pounds; 20 percent aim to eat up to three pounds; 11 percent plan to eat between 11 and 14 pounds; and 5 percent plan to feast on more than 15 pounds of food.
  • The majority prefer dark meat to white meat.
  • Fifty-three percent will buy a whole turkey compared to a turkey breast.
  • More plans on buying a bigger turkey vs. a smaller turkey (48% and 43% respectively)
  • Most of the people questioned are those who prepare the turkey (37%), with their mother coming in second (24%).

“While we would all love to celebrate this pre-pandemic style of Thanksgiving, we realize that many still can’t. Jennie-O is here to help you, whether you meet in person or virtually,” said Nicole behne, Vice President of Marketing at Jennie-O. “We have specialists to help you with most turkey challenges and tools that will make your Thanksgiving meal a success. “

Consumers can track their fresh or frozen products JENNIE-O® whole turkey to its farm of origin by the JENNIE-O® Turkey Tracker. From calculators that tell the host how much turkey to buy, to full menus for Thanksgiving dinner, and inspiring suggestions for making delicious leftovers, Jennie-O has simple holiday meal solutions.

For more information on all JENNIE-O® turkey products including recipes, nutritional information and where to buy, visit or follow the brand on social media on, and

Jennie-O Turkey Store, Inc., based in Willmar, Minnesota, is one of the world’s largest and most beloved turkey brands. A wholly owned subsidiary of Hormel Foods Corporation (NYSE: HRL), Jennie-O Turkey Store offers a line of over 1,500 high quality fresh, frozen, chilled and deli turkey products that are distributed in the United States and in 27 countries around the world.

Media contact:
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SOURCE Jennie-O Store from Turkey

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