Renowned for its avant-garde and artistic appeal, the Homecoming Festival is back for its fourth annual edition, bringing its unique quartet of fashion, music, sports and arts to Lagos, Africa’s entertainment capital. Beginning yesterday, the 4-day cultural exchange would run until Easter Monday, offering young Africans a unique social experience to harness their creativity and talents.
This year’s festival will see performances from some of Africa’s most progressive musicians including Black Sherif, Asake, BOJ, BNXN (BUJU), Deto Black, Fireboy DML, Lancey Foux, Lojay, Midas the Jagaban and TeeZee, among others, as well as a very special African premiere from London’s Central Cee.
Interestingly, this year the festival has partnered with social media giant, TikTok, to help preserve the memories of the event. TikTok will also have a strong presence at the event, hosting a panel discussion that will examine how entertainment platforms like TikTok play an important role in exporting creative talent to the rest of the world. The TikTok community can also look forward to exclusive live streams from the festival, including artist performances and behind-the-scenes interviews on the Homecoming TikTok page.
Speaking to The Guardian, Boniswa Sidwaba, TikTok’s Head of Content Operations for Africa, said: “We are delighted to partner with HOMECOMING to celebrate the rich cultural experience that is the Nigerian creative industry. Through this partnership, we are committed to supporting our diverse community as they continue to entertain the world through music, fashion, sports and more. We look forward to sharing the most exciting and inspiring moments of the Festival and seeing the rest of the world experience Nigeria through the lens of TikTok and its diverse community of creators.
HOMECOMING will also take over the luxury concept store Alara to showcase exclusive pieces from prominent brands such as Denim Tears, Off-White, Stussy, Casablanca, Patta, Cactus Flea Market, Mowalola, Motherlan and Ambush, as well as a pop-up that will showcase Drake’s NOCTA collection for the very first time in physical form.
Founded by Grace Ladoja, HOMECOMING seeks to spark new cultural conversation and creative development in Africa, starting with Nigeria; with a vision to empower the continent’s younger generation with the knowledge and resources to inspire and enable future innovation and growth. The festival continues to champion gender equality, committing to promoting the role of women in the Nigerian creative industries and sports world, alongside the general growth of young companies with an international outlook.